Purana

Purana, which means ‘old scripture’ in Sanskrit, was established in 2009, with the commitment to adopt local wisdom, by utilizing artwork made by local artisans and combining them with fashionable cuts, pattern, and color mix. Purana is accessible fashion infused with Indonesian local wisdom.

Our collections are created with traditional batik techniques, hand-weaving, tie-dyeing, modern geometrical motifs, and incorporating paintings into fabric to create unique ready-to-wear pieces that reflect commitment to local artisanship.

All products are presented in multi-function, multi-style, free-size, and relaxed loose-cuts to provide flexibility for all-shaped active women to be stylish comfortably.