Newly Launched Fashion Platform, Gailbook, Incubates Fashion SMEs to International Market

Singapore, September 9th 2024 — Gailbook is a Singapore-based fashion and lifestyle e-retailer that curates local-made brands. Launched in August 2024, Gailbook serves as a B2C marketplace that fosters seamless fashion ecosystem and incubates home-grown brands to scale into the international market. 

Global interconnectivity & social mobility driven by tech-savvy millennials and rising number of fashion brands leads to a surge in cross-border commerce. However, navigating thousands of brands can be overwhelming for consumers as global brands compete creating a saturated market. 

“Gailbook is established to bridge this gap and connects both consumers and local fashion brands to scale in this era of globalization. We envision an online platform that fosters a seamless fashion ecosystem with curated collections & personalized recommendations based on Singapore’s market fit & demand,” said Nadia Irwan, co-founder of Gailbook. 

The platform exists to cater to local SMEs that struggle with limited international audience reach, logistics & warehouse and localised marketing. Gailbook bridges this gap by providing a curated platform for local brands to showcase their products and gain access to a wider international audience. Along with that, Gailbook provides seamless cross-border services such as order management & fulfilment, localised marketing and partnerships, market data and insights to small SMEs, accommodating them in their global scaling. 

“Gailbook goes beyond just a product listing platform. We introduce brands to the international market to represent Indonesian culture & each brand’s unique stories. In the roadmap, Gailbook aims to be available offline in Singapore and in prominent Southeast Asia countries", added Nadia.

At Gailbook, customers can enjoy curated selection of Indonesian fashion brands, along with instant shipment and exclusive promotions, saving time and effort compared to browsing through vast marketplaces.